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Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing.
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Upstream Marketing, Tim Koelzer, Kristin Kurth
- Langue
- Année de publication
- 2021
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- Titre
- Upstream Marketing
- Langue
- Anglais
- Auteurs
- Tim Koelzer, Kristin Kurth
- Éditeur
- Greenleaf Book Group LLC
- Publié
- 2021
- Format
- rigide
- ISBN10
- 1626347514
- ISBN13
- 9781626347519
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 2 sur 5
- Description
- Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing.