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Baye's Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world.
Achat du livre
Managerial economics and business strategy, Michael R. Baye
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 4,70 €
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