Digital Branding

A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

Auteurs

• Daniel Rowles

Paramètres

• 232 pages
• 9 heures de lecture

• Affaires & Gestion
• Commerce
• Nonfiction

En savoir plus sur le livre

In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.

Achat du livre

• Année de publication: 2014
• Reliure: (souple),
• État du livre: Très bon
• Prix: 4,39 €