Clout

Auteurs

• Colleen Jones

Paramètres

• Pages: 223 pages
• Temps de lecture: 8 heures

• Affaires et économie
• Art / Culture
• Commerce et vente
• Éducation, système scolaire
• Nonfiction

En savoir plus sur le livre

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. With this book, you'Foreword by Karen McGrane, managing partner of Bond Art + Science

Achat du livre

• Année de publication: 2011
• Reliure: (souple),
• État du livre: Bon
• Prix: 2,49 €