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Theory of the Gimmick

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Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.

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Theory of the Gimmick, Sianne Ngai

Langue
Année de publication
2020
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Langue
Anglais
Publié
2020
Format
rigide
Pages
384
ISBN10
0674984544
ISBN13
9780674984547
Séries
Évaluation
4,1 sur 5
Description
Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.