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In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.
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Pay Attention!, Cassandra M. Bailey, Dana M. Schmidt
- Langue
- Année de publication
- 2022
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- (souple)
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- Titre
- Pay Attention!
- Langue
- Anglais
- Auteurs
- Cassandra M. Bailey, Dana M. Schmidt
- Éditeur
- Business Expert Press
- Publié
- 2022
- Format
- souple
- Pages
- 190
- ISBN10
- 1637422644
- ISBN13
- 9781637422649
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.