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Net Positive: How Courageous Companies Thrive by Giving More Than They Take

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Paul Polman

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Runaway climate change and persistent inequality are threatening humanity and the planet. Business has a crucial role in leading us toward a better future. Challenges such as pandemics, resource constraints, and biodiversity loss require urgent collective action, yet division and discord hinder our response. Global partnerships and leadership are lacking, while free trade and globalization face increasing opposition, and populism fuels intolerance and disruption. At this pivotal moment, reimagining our economies and companies is essential. Many in the business sector, from large corporations to microenterprises, are addressing these challenges with long-term, purpose-driven models that prioritize people and the planet. They are finding profitability through new tools, AI, data-driven transparency, and advancements in clean technologies. The question has shifted from "Why pursue sustainability?" to "Why not?" In this transformative work, former Unilever CEO Paul Polman and sustainable-business expert Andrew Winston present a framework for building net positive companies—those that contribute more to the world than they consume. They reveal the intrinsic link between purpose and profits and emphasize the need for collective action to achieve meaningful change. This essential guide is aimed at leaders and professionals who understand that success involves a commitment to serving the world, providing a roadmap for creating a net p