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Focusing on both research and practical applications, this introductory text provides a comprehensive overview of business model innovation. It is designed for students, researchers, and senior executives, offering insights into key areas and a deeper understanding of the theoretical foundations that support innovative business models.
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Business Model Innovation, Chander Velu
- Langue
- Année de publication
- 2024
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- Titre
- Business Model Innovation
- Sous-titre
- A Blueprint for Strategic Change
- Langue
- Anglais
- Auteurs
- Chander Velu
- Éditeur
- Cambridge University Press
- Publié
- 2024
- Format
- rigide
- Pages
- 306
- ISBN13
- 9781009181716
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 5 sur 5
- Description
- Focusing on both research and practical applications, this introductory text provides a comprehensive overview of business model innovation. It is designed for students, researchers, and senior executives, offering insights into key areas and a deeper understanding of the theoretical foundations that support innovative business models.