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Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technology; a new section on the "New Economy" and what it means for competition and profit; the incorporation of recent contributions to strategy theory and strategy practice (including the creation and development of organizational capability, winner-takes-all markets, network externalities and competition for standards, complexity and self-organization, strategic innovation); the relating of analytical frameworks to their real-world business applicationsl; revised figures and applications, making the book even more user-friendly for both instructors and students. For sample chapters, an instructor's manual and PowerPoint slides visit www.blackwellpublishers.co.uk/grant.
Achat du livre
Contemporary Strategy Analysis: Concepts, Techniques, Applications, Robert M. Grant
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Robert M. Grant
- Éditeur
- Wiley-Blackwell
- Publié
- 2002
- Format
- souple
- Pages
- 551
- ISBN10
- 0631231366
- ISBN13
- 9780631231363
- Séries
- Évaluation
- 3,85 sur 5
- Description
- Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technology; a new section on the "New Economy" and what it means for competition and profit; the incorporation of recent contributions to strategy theory and strategy practice (including the creation and development of organizational capability, winner-takes-all markets, network externalities and competition for standards, complexity and self-organization, strategic innovation); the relating of analytical frameworks to their real-world business applicationsl; revised figures and applications, making the book even more user-friendly for both instructors and students. For sample chapters, an instructor's manual and PowerPoint slides visit www.blackwellpublishers.co.uk/grant.