Marketing Moves

Auteurs

• Philip Kotler

Paramètres

• Affaires et économie
• Commerce et vente

En savoir plus sur le livre

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers. schovat popis

Achat du livre

• Année de publication: 2001
• Reliure: (rigide)