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- 288pages
- 11 heures de lecture
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Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of mouth--become their most important sales tool
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The Influentials, Edward B. Keller, Jon Berry
- Langue
- Année de publication
- 2003
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 1,61 €
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- Titre
- The Influentials
- Langue
- Anglais
- Auteurs
- Edward B. Keller, Jon Berry
- Éditeur
- Free Press
- Publié
- 2003
- Format
- rigide
- Pages
- 288
- ISBN10
- 0743227298
- ISBN13
- 9780743227292
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Sociologie, Marketing & Ventes
- Évaluation
- 3,3 sur 5
- Description
- Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of mouth--become their most important sales tool