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Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is transforming web and mobile apps, with innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon, and established brands like United Airlines and Nike leveraging game mechanics to build vibrant communities. By utilizing points, levels, badges, challenges, rewards, and leaderboards, these innovators are reducing customer acquisition costs, boosting engagement, and fostering sustainable, viral communities. This resource reveals the design secrets behind successful games like Zynga's Farmville and World of Warcraft, empowering you to create compelling game-like experiences on your platforms. Key insights include the importance of effective leaderboards, the social nature of gaming, and the value of status over cash for consumers. It emphasizes that badges, while significant, are not the sole motivator and that real-world prizes aren't necessary for impactful sweepstakes. Learn how to architect a working point system, design the funware loop, maximize badge value, future-proof your designs, and challenge users effectively. Based on the expertise of game specialist Gabe Zichermann, this guide synthesizes a decade of research, demonstrating that the world is becoming increasingly fun. Are you ready to play?
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Game-Based Marketing, Gabe Zichermann
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- Année de publication
- 2010
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