The new rules of green marketing : strategies, tools, and inspiration for sustainable branding

Auteurs

• Jacquelyn A. Ottman

Paramètres

• 252 pages
• 9 heures de lecture

• Affaires et économie
• Commerce et vente
• Durabilité

En savoir plus sur le livre

This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

Achat du livre

• Année de publication: 2011