The Future of Strategy

Auteurs

• Gillis Jonk
• Martin Fabel
• Johan Aurik

Paramètres

• Affaires et économie

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Leaders today face a multitude of strategic opportunities and business disruptions, all while being pressured to innovate. A CEO of a Fortune 500 firm captures this challenge, likening it to trying to change multiple parts of a car while it's running at full speed. Traditional large-scale strategic exercises have become discredited for being slow and ineffective, failing to deliver expected returns or navigate an unpredictable future. This work revitalizes the concept of strategy, addressing the concerns of executives in tumultuous markets. It asserts that strategy is still viable and can be effectively implemented without becoming outdated. Agility is important, but it should complement strategy rather than replace it. The authors propose a methodology to future-proof companies against the inevitable changes of the business landscape. They outline three key principles: 1) Take cues from fundamental trends affecting the company; 2) Engage employees to translate these cues into actionable strategies, bridging the gap between formulation and execution; 3) Capture competitive opportunities and manage their life cycles. This approach encourages leaders to challenge their ingrained beliefs and seize new opportunities, revealing the transformative power of effective strategies shaped by successful leaders through a blend of attitudes, values, habits, and practices.

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• Année de publication: 2014