Marketing models

Auteurs

• Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy

Paramètres

• Autres manuels scolaires
• Manuels
• Marketing & Ventes

En savoir plus sur le livre

Aims to develop the quantitative foundations for marketing decisions. By using both of the theoretical models which help analyze marketing issues the text presents decision-support models and focuses on substantive marketing decisions, not methodology. An instructor's manual is available.

Achat du livre

• Année de publication: 1992
• Reliure: (souple)