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Aims to develop the quantitative foundations for marketing decisions. By using both of the theoretical models which help analyze marketing issues the text presents decision-support models and focuses on substantive marketing decisions, not methodology. An instructor's manual is available.
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Marketing models, Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
- Langue
- Année de publication
- 1992
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Marketing models
- Langue
- Anglais
- Éditeur
- Prentice-Hall, c1992
- Publié
- 1992
- Format
- souple
- ISBN10
- 0135619297
- ISBN13
- 9780135619292
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Autres manuels scolaires, Marketing & Ventes
- Évaluation
- 4 sur 5
- Description
- Aims to develop the quantitative foundations for marketing decisions. By using both of the theoretical models which help analyze marketing issues the text presents decision-support models and focuses on substantive marketing decisions, not methodology. An instructor's manual is available.