Marketing Insights from A to Z

Auteurs

• Philip Kotler

Paramètres

• Pages: 224 pages
• Temps de lecture: 8 heures

• Affaires et économie
• Commerce et vente
• Économie
• Gestion
• Nonfiction

En savoir plus sur le livre

"In Marketing Insights from A to Z, marketing's most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it.". "From "Advertising" to "Zest," topics are organized alphabetically to allow readers easy access to advice. Relevant and straightforward, this book is comprehensive enough for managers who want a complete primer on marketing but also a cutting-edge resource for seasoned marketers who need to keep up with the latest thinking."--BOOK JACKET.

Achat du livre

• Année de publication: 2003
• Reliure: (rigide)