60-Minute Brand Strategist

Auteurs

• Idris Mootee

Paramètres

• 246 pages
• 9 heures de lecture

• Affaires et économie
• Art / Culture
• Commerce et vente
• Design
• Nonfiction

En savoir plus sur le livre

Showing you how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.

Achat du livre

• Année de publication: 2013
• Reliure: (rigide)