Places

Identity, Image and Reputation

Auteurs

• Simon Anholt

Paramètres

• 180 pages
• 7 heures de lecture

• Motivation et développement personnel

En savoir plus sur le livre

Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.

Achat du livre

• Année de publication: 2009
• Reliure: (souple)