Running a Public Relations Department

Auteurs

• Mike Beard

Paramètres

• 160 pages
• 6 heures de lecture

• Affaires et économie
• Marketing et relations publiques

En savoir plus sur le livre

Effective internal and external communication is crucial for public relations departments to enhance their value and productivity within organizations. Good management practices are emphasized as essential for ensuring these departments are cost-effective and serve as significant assets.

Achat du livre

• Année de publication: 2001
• Reliure: (souple)