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Sylvie Fleury

My Life on the Road

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Sylvie Fleury, born in Geneva in 1961, creates art that challenges the hierarchical distinctions between art, culture, design, fashion, and commerce through references to luxury and commodities. Her entry into the art world began in 1990 when she was hired as an assistant by John Armleder. Since then, she has transformed objects of desire from fashion and cosmetics into sculptures and installations. Her exhibitions often feature shopping bags adorned with logos of popular fashion brands alongside shattered makeup boxes. By placing consumer goods in an art context, she questions their value, echoing Duchamp's readymades and Andy Warhol's critique of mass production. Neon signs in her works celebrate brand power and elevate logos as symbols of global consumerism. Fleury navigates the delicate balance between seduction and superficiality, art and advertising, conception and consumption. While her pieces may seem to align with consumerist values, they subtly critique the illusion of beauty. The book includes texts by Verna Hein and Maria Muhle, a conversation among Sylvie Fleury, Fredi Fischli, and Niels Olsen, and a preface by Michael Buhrs and Verena Hein.

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Sylvie Fleury, Sylvie Fleury

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Année de publication
2016
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