The Long Tail

Auteurs

• Chris Anderson

Paramètres

• Pages: 224 pages
• Temps de lecture: 8 heures

• Affaires et économie
• Commerce et vente
• Économie
• Informatique, programmation
• Nonfiction

En savoir plus sur le livre

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

Achat du livre

• Année de publication: 2006
• Reliure: (rigide)