Focus

Auteurs

• Al Ries

Paramètres

• 320 pages
• 12 heures de lecture

• Affaires et économie
• Commerce et vente
• Leadership
• Motivation et développement personnel
• Nonfiction

En savoir plus sur le livre

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Achat du livre

• Année de publication: 2013
• Reliure: (souple)