Paramètres
- 320pages
- 12 heures de lecture
En savoir plus sur le livre
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Achat du livre
Focus, Al Ries
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Titre
- Focus
- Langue
- Anglais
- Auteurs
- Al Ries
- Éditeur
- HarperBusiness
- Publié
- 2013
- Format
- souple
- Pages
- 320
- ISBN10
- 0060799900
- ISBN13
- 9780060799908
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Gestion & Ressources humaines, Leadership, Entrepreneuriat, Productivité
- Évaluation
- 4 sur 5
- Description
- What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.