Exploring Marketing Research

Auteurs

• William G. Zikmund

Paramètres

• 720 pages
• 26 heures de lecture

• Affaires et économie

En savoir plus sur le livre

The evolution of marketing research in the internet age is highlighted, showcasing its transition from an introductory phase to a growth stage in the 21st century. The book emphasizes the impact of technological advancements and the widespread adoption of the internet on marketing research practices. It also updates readers on significant developments in information technology since the last edition, providing a comprehensive overview of current trends and future directions in the field.

Achat du livre

• Année de publication: 2010
• Reliure: (souple)