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The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a customer for the others, and that the links between and within departments form a continuous chain of customers extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.
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Building a Chain of Customers, Richard Schonberger
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- 1990
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