The Practice of Market Research

An Introduction

Auteurs

• Yvonne McGivern

Paramètres

• 608 pages
• 22 heures de lecture

• Affaires & Gestion

En savoir plus sur le livre

This guide delves into the essential techniques and tasks necessary for effectively designing and managing a research project. It covers key aspects such as formulating research questions, selecting appropriate methodologies, and ensuring ethical considerations are met. Additionally, it offers practical insights into data collection, analysis, and presenting findings, making it a valuable resource for both novice and experienced researchers aiming to enhance their project management skills.

Achat du livre

• Année de publication: 2021
• Reliure: (souple)