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Survival of the Richest

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Douglas Rushkoff

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The tech elite have devised a plan to survive the impending apocalypse by leaving the rest of society behind. Five billionaires invited theorist Douglas Rushkoff to discuss how to endure the "Event," a societal catastrophe they anticipate. Rushkoff realized these men were influenced by The Mindset, a belief that they can defy the laws of physics, economics, and morality to escape a disaster they created, provided they possess enough wealth and technology. In this urgent work, Rushkoff explores the origins of The Mindset in science and technology, highlighting its manifestations in missions to Mars, island bunkers, AI futurism, and the metaverse. Through compelling chapters, he critiques tech utopianism, the datafication of human interaction, and corporate exploitation of that data. Featuring intriguing characters—from visionary programmers to bankers influenced by Burning Man—Rushkoff reveals why those capable of altering our trajectory show little interest in doing so. He also examines how recent anti-mainstream movements, like QAnon and meme stocks, perpetuate the existing destructive order. Ultimately, this thought-provoking analysis advocates for transcending the landscape shaped by The Mindset, emphasizing the need to foster community, mutual aid, and human interdependency to prevent the impending catastrophe.