Consumer Behaviour: A European Perspective

Auteurs

• Michael R. Solomon

Paramètres

• 704 pages
• 25 heures de lecture

• Affaires & Gestion
• Commerce
• Marketing & Ventes
• Nonfiction

En savoir plus sur le livre

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

Achat du livre

• Année de publication: 2013
• Reliure: (souple)