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Appealing both to students on introductory courses for quantitative methods and MBA and post-experience students, this respected text provides an accessible, practical introduction to an area that students often find difficult. Concentrating on helping students to understand the relevance of quantitative methods of analysis to managers' decision-making, it focuses on the development of appropriate skills and understanding of how the techniques fit into the wider management process.
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Quantitative Methods for Decision Makers, Mik Wisniewski
- Langue
- Année de publication
- 2006
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- (souple)
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- Langue
- Anglais
- Auteurs
- Mik Wisniewski
- Éditeur
- Pearson Education
- Publié
- 2006
- Format
- souple
- Pages
- 630
- ISBN10
- 0273687891
- ISBN13
- 9780273687894
- Séries
- Mots clés
- Nonfiction, Thème historique, Commerce, Affaires & Gestion, Histoire, 20e siècle, Marketing & Ventes
- Évaluation
- 3,9 sur 5
- Description
- Appealing both to students on introductory courses for quantitative methods and MBA and post-experience students, this respected text provides an accessible, practical introduction to an area that students often find difficult. Concentrating on helping students to understand the relevance of quantitative methods of analysis to managers' decision-making, it focuses on the development of appropriate skills and understanding of how the techniques fit into the wider management process.