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The quintessence of strategic management

Auteurs

Philip Kotler

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This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

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The quintessence of strategic management, Philip Kotler

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Année de publication: 2016
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Titre: The quintessence of strategic management
Langue: Anglais
Auteurs: Philip Kotler
Éditeur: Springer
Publié: 2016
Format: rigide
ISBN10: 3662484897
ISBN13: 9783662484890
Séries: Quintessence series
Mots clés: Affaires et économie, Commerce et vente, Gestion
Description: This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.