Le livre est actuellement en rupture de stock
En savoir plus sur le livre
The dissertation shows why innovations are vital to succeed in the low-income market segment, i. e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Achat du livre
Low-income consumers as a source of innovation, Aline Krämer
- Langue
- Année de publication
- 2015
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .