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Mass Customization is a strategic approach designed to exploit diverse markets by offering high-variety products that cater to individual customer needs. However, successfully implementing this model requires companies to develop the strategic capability of solution space development, which involves identifying the drivers of product variety and conceptualizing corresponding offerings. This crucial aspect has been overlooked in current management literature. To fill this gap, the dissertation thoroughly investigates solution space development in the context of mass customization. It contributes to existing research by proposing a theoretical framework and a catalog of managerial activities, methods, and tools relevant to this area. A comprehensive list of activities and organizational mechanisms is linked to essential tasks identified through prior analysis. Additionally, the dissertation creates formative measurement indices for the three strategic capabilities of mass customization. This measurement tool has significant managerial implications, allowing practitioners to benchmark their company's performance against competitors. Consequently, it aids in pinpointing specific activities to implement and resources to acquire, ultimately enhancing a firm's mass customization strategy.
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Solution space development for mass customization, Frank Steiner
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- 2014
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