Social - local - mobile

The Future of Location-based Services

Auteurs

• Gerrit Heinemann

Paramètres

• 206 pages
• 8 heures de lecture

• Affaires et économie

En savoir plus sur le livre

n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network.

Achat du livre

• Année de publication: 2015
• Reliure: (rigide)