Storytelling

Branding in Practice

Auteurs

• Klaus Fog

Paramètres

• 260 pages
• 10 heures de lecture

• Affaires et économie
• Commerce et vente
• Communication

En savoir plus sur le livre

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

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• Année de publication: 2010