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Ingredient Branding

Making the Invisible Visible

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Pages: 416pages
Temps de lecture: 15heures

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Ingredient branding is explored as a strategy where components of products develop their own distinct brand identities. The book provides insights into the mechanics of ingredient branding and offers guidance for brand managers on enhancing the effectiveness of component marketing. It emphasizes the importance of leveraging these sub-brands to boost overall product performance and consumer recognition.

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Ingredient Branding, Philip Kotler, Waldemar Pfoertsch

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Année de publication: 2014
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Titre: Ingredient Branding
Sous-titre: Making the Invisible Visible
Langue: Anglais
Auteurs: Philip Kotler, Waldemar Pfoertsch
Éditeur: Springer Berlin Heidelberg
Publié: 2014
Format: souple
Pages: 416
ISBN13: 9783642438189
Mots clés: Affaires et économie, Commerce et vente
Description: Ingredient branding is explored as a strategy where components of products develop their own distinct brand identities. The book provides insights into the mechanics of ingredient branding and offers guidance for brand managers on enhancing the effectiveness of component marketing. It emphasizes the importance of leveraging these sub-brands to boost overall product performance and consumer recognition.