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Ideally a customer should be able to trust in the product, the company behind the product and the people he or she is dealing with, prior, during and after the transaction is made. It can be argued that the findings offer useful advice for the conceptualization of Marketing and Sales Strategies within Financial Service Sector companies. Companies developing a deeper understanding of the ground-rules of trust-based Sales and Marketing will noticeably increase their Customer orientation over time.
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Trust in client - service provider relationships, Sven M. Huth
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- 2007
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