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Cross-cultural innovation

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Cross-cultural dynamics extend beyond ethnic, racial, or national differences to encompass variations in gender, education, and departmental perspectives within organizations, such as production versus research and development or marketing versus finance. While diversity can foster innovative ideas, it also poses risks, as differing views and values may lead to misunderstandings and conflicts. Such conflicts can either catalyze breakthroughs or result in stagnation. To harness the benefits of cross-cultural collaboration, sensitivity to diverse values, open communication, and effective leadership are essential. Discussions with the EACI board led to a shift in focus toward CROSS-CULTURAL INNOVATION, which refers to novel solutions arising from addressing problems through a cross-cultural lens. These innovations can often lead to paradigm shifts and address underlying stakeholder issues, particularly in merger scenarios. Successful mergers often hinge on change managers' ability to transform cultural conflicts into shared goals. Visionary leadership that bridges cultural gaps is crucial for uniting individuals and fostering innovative enterprises or departments.

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Cross-cultural innovation, Bernd Jöstingmeier

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2007
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