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Sway

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Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.

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Sway, Ori Brafman

Langue
Année de publication
2009
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Titre
Sway
Langue
Anglais
Publié
2009
Format
souple
Pages
206
ISBN10
0753516829
ISBN13
9780753516829
Séries
Première publication
2008
Titre original
Sway
Évaluation
3,8 sur 5
Description
Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.