Principles and practice of marketing

Auteurs

• David Jobber

Paramètres

• Affaires et économie
• Commerce et vente
• Entrepreneuriat
• Manuels
• Nonfiction

En savoir plus sur le livre

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.

Achat du livre

• Année de publication: 1998