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A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.
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Key Account Management and Planning, Noel Capon
- Langue
- Année de publication
- 2001
- product-detail.submit-box.info.binding
- (rigide)
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- Langue
- Anglais
- Auteurs
- Noel Capon
- Éditeur
- Free Press
- Publié
- 2001
- Format
- rigide
- Pages
- 480
- ISBN10
- 074321188x
- ISBN13
- 9780743211888
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,25 sur 5
- Description
- A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.