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The book explores the challenges faced by traditional banks in the age of FinTech, highlighting the need for a cultural shift towards Emotional Banking. By placing consumers at the core of banking product development and service delivery, banks can foster deeper connections and create a beloved brand. It emphasizes the importance of overcoming outdated business models and internal resistance to change in order to compete effectively in a rapidly evolving financial landscape.
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Emotional Banking, Duena Blomstrom
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- Année de publication
- 2019
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