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„Made in Italy“ at its best – a company chronicle of one of the most renowned Italian fashion labels. Herno offers a diverse range of collections, from raincoats to cashmere overcoats and functional outdoor wear, catering to every occasion. Celebrating its 70th anniversary, the company presents an exclusive Coffee Table Book that highlights its rich history. Founded in 1948 by Guiseppe Marenzi, Herno initially focused on raincoat production, benefiting from its prime location by Lago Maggiore and the Erno River, which ensured a steady demand for high-quality rainwear. Over the years, the company expanded its offerings to include cashmere coats, particularly the successful “Double Face” style, which became a hallmark of Herno in the 1960s. Since 2007, Claudio Marenzi, the founder's youngest son, has led the family business, ushering in a new approach that emphasizes product functionality. This shift has led to investments in innovative, breathable fabrics, resulting in seasonal outdoor collections that blend classic cuts, high-quality craftsmanship, and modern elements into an Urbanwear design. The book, Herno - in flumine est vita, is available in English, Italian, and Japanese.
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Herno, Francesco Brunacci
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- Année de publication
- 2018
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