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Paramètres
- 208pages
- 8 heures de lecture
En savoir plus sur le livre
This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" and literally build their organization around it.
Achat du livre
The Discipline of Market Leaders, Michael Treacy, Frederik D. Frederik Derk Wiersema
- Langue
- Année de publication
- 1995
- product-detail.submit-box.info.binding
- (souple)
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Modes de paiement
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- Langue
- Anglais
- Éditeur
- Addison-Wesley
- Publié
- 1995
- Format
- souple
- Pages
- 208
- ISBN10
- 0201406489
- ISBN13
- 9780201406481
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, L'école, Gestion & Ressources humaines, Marketing & Ventes, Leadership, Entrepreneuriat
- Évaluation
- 4 sur 5
- Description
- This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" and literally build their organization around it.