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The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field - also in a commercial fashion.
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The Popular anti-icon in American sports, Thomas Weik
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- Année de publication
- 2017
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