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Natural Business English is designed for those eager to master the authentic language of international business. It focuses on essential vocabulary and expressions while providing practice with idiomatic and metaphorical language. The book aims to enhance learners’ understanding and fluency in real-world business English. Suitable for classroom use or self-study, it caters to students in business English courses at the university level and professionals needing English for their careers. The content is organized into key areas: Units 1-4 explore people, leaders, organizations, and mergers; Units 5-8 focus on manufacturing, retailing, services, and operations; Units 9-12 address products, customers, marketing, and strategy; Units 13-16 cover research and development, human resources, and finance; and Units 17-20 examine financial markets, economic information, the global economy, and future trends. After every four units, a two-page review section with sixty questions allows learners to consolidate their knowledge and assess their progress using an answer key. Additionally, the book includes a glossary of terms and a CD featuring audio presentations from business professionals, enhancing pronunciation and vocabulary skills.
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Natural Business English, Bill Mascull
- Langue
- Année de publication
- 2013
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- (souple)
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