The Brand Gap

How to bridge the distance between business strategy and design

Auteurs

Marty Neumeier

Évaluation du livre

5,0(4774)Évaluer

Paramètres

Affaires et économie
Art
Art / Culture
Commerce et vente
Nonfiction

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Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."