The experience economy

Work is theatre & every business a stage

Auteurs

• B. Joseph Pine
• James H. Gilmore

Paramètres

• Pages: 254 pages
• Temps de lecture: 9 heures

• Affaires et économie
• Art / Culture
• Commerce et vente
• Économie
• Nonfiction

En savoir plus sur le livre

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Achat du livre

• Année de publication: 1999
• Reliure: (rigide),
• État du livre: Très bon
• Prix: 2,79 €