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More ads, more revs? Is there a media bias in the likelihood to be reviewed?

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This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test probability

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More ads, more revs? Is there a media bias in the likelihood to be reviewed?, Ralf Dewenter

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2012
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