Colorword Communication & Lexicon

Auteurs

• Hans-Peter Förster

Paramètres

• À propos de la littérature
• Art / Culture

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This guide from the Colorword series serves as an essential resource for anyone involved in writing, including press releases, employee communication, public relations, and job postings. It aims to enhance communication effectiveness with colleagues, superiors, clients, and friends, particularly for those frustrated by interdepartmental communication challenges. Additionally, it caters to individuals focused on Corporate Identity and Image. The book outlines a successful strategy for excellent communication, emphasizing professional style, a pleasant climate, and attractive wording. It offers practical advice on creating impactful communications through seven key suggestions and four color dimensions. By utilizing the Colorword Corporate Wording approach, readers can learn to craft messages that resonate with their audience, ensuring clarity, conciseness, and creativity. Erik M. Gregory, PhD from Harvard Kennedy School, highlights the importance of intentional word choice, which fosters associations and predictable reactions. The 4-color language framework developed by Hans-Peter Förster has become a foundational element in effective communication. This inspiring reference book is recommended for anyone involved in communication strategy, marketing, or leadership, and it is suggested to keep it accessible at the office or as a bedside companion for regular reading.

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• Année de publication: 2012