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Media and internet management

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Bernd W. Wirtz

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The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.

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Media and internet management, Bernd W. Wirtz

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Année de publication: 2011

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Titre: Media and internet management
Langue: Anglais
Auteurs: Bernd W. Wirtz
Éditeur: Gabler
Publié: 2011
ISBN10: 3834930105
ISBN13: 9783834930101
Mots clés: Nonfiction, Informatique, programmation, Littérature spécialisée, Internet, Médias et communication médiatique
Évaluation: 4,7 sur 5
Description: The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.