Information and manipulation strategies in the 2004 Ukrainian presidential elections

Auteurs

• Bohdan Harasymiw

Paramètres

• Sciences politiques & Politique

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In Ukraine’s 2004 presidential election, establishment candidate Viktor Yanukovych had significant advantages, including a strong regional base, media dominance, and support from Moscow. However, the pro-Western challenger, Viktor Yushchenko, emerged victorious. This volume explores how Ukrainian voters navigated extensive propaganda to make their choice and questions whether the East-West divide in Ukraine was a reality or a media construct. Scholars from two continents analyze various aspects of the election that sparked the "Orange Revolution." The editor's introductory chapter discusses the electoral laws and their impact on previous elections. Subsequent contributions examine specific elements of the 2004 contest, such as the pivotal role of an independent television broadcaster and the Russian press's coverage, which favored Yanukovych while seeking parallels between Russia and Ukraine. Contributors also address the myths and stereotypes that overshadowed substantive issues during the campaign. One essay highlights the campaign's linguistic innovations, including the humorous "egg attack" on Yanukovych. Finally, the discussion reveals how the machine politics and fraud that succeeded in Donets’k faltered on a national scale, raising questions about whether the "Orange Revolution" was merely a media spectacle.

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• Année de publication: 2007